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Sounds boring right?
But I’m sure you may have heard about some of these
FTC guidelines this month…
But it’s *really* important to know the gist of this
which I will attempt to give you here!
***
Disclaimer – this is not legal
advice. You should seek the advice
of a qualified professional! LOL!!
***
Over the past week or so there has been a lot of
noise over some new FTC guidelines…
Many marketers have been panicking over this and
there seems to be quite a bit of confusion.
Here’s a quick overview of my understanding:
Affiliates
For example when promoting with blogs affiliates
should have some sort of blurb stating they get paid
for any stuff sold or something along those lines.
Nothing to big of a deal right?
Product Owners
But it also effects marketers with their own
products!
Specifically when it comes to the use of testimonials
and endorsements from others on the products
sales page.
First a question:
What’s the most powerful and influential sort of
third party testimonial?
One where the client has given a specific
result after using the product or service!
For example “I lost 1 stone in 5 minutes
with wonder pill x”
That would be a much more powerful
testimonial (if it were believable)
rather than:
“I love the wonder pill x this is
a great company to deal with”
As this is just a wishy-washy statement.
This is where the FTC has spoilt things for anyone
using testimonials…
Particularly where a specific result or experience
is used.
They now expect the typical, average result consumers
can expect to be displayed…
…and for you to have documented proof of this!
Almost an impossible task, especially as hardly
anyone actually does anything.
This is particularly true when it comes to info products!
Now the more general wishy washy testimonials will
probably be okay, just think twice before using one
with a specific result!
Speak soon,
Dave.
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Publishing Success Newsletter – 6th Oct 2009
I’ll tell you about the ‘Paypal Shocker’ in a sec,
and if you are selling any of your own
products online (or are planning to)…
…you really need to know about this!
But first:
Internet Marketer Loses Ability To Count
If you saw last weeks newsletter you will
probably have realized I’m talking about
moi…
If not feel free to point and laugh as I publicly
heap shame on myself!
Anyway I gave away a free PDF report
called:
“How To Make Your First $1000
Online In 30 Days”
One of the things I *wrongly* mentioned
was that you only need to make $3.33
a day to get to $1000/Month|
D’OH!
As much as I wish this was the case it’s
actually $33.33 a day to make approx
$1000 month…
Anyway when you break it down to
that (just $33 or so a day) the goal
of getting to 1K in a month seems
much easier.
It could mean just selling between
1 – 3 things a day as an affiliate
depending on what commission
you get.
I updated the report as soon as
I realized my mistake…
So if you want to download it again
or haven’t had chance yet, it will give
you some ways to reach that
$1000/month level.
Here’s a direct link for you to
download it (in PDF format):
http://www.davegaleonline.com/pdf/first1k.pdf
PayPal Shocker
If you are selling any of your own products
online or are planning to at some point
you need to hear this!
You see many marketers just use Paypal
in order to take payments from their
customers.
In fact although I don’t use Paypal much,
I do use them for some products.
And as they are easy to use and get
set up with an account without all
the hassles of getting a full merchant
account…
Many marketers just use Paypal
as a quick and easy way to be able
to trade online.
BUT…
Recently a friend of mine launched
a new product to his list.
Now this guy knows how to launch
a product and his offer sold out
as expected – in the end…
He was using Paypal to take payments and
has a good track record with them trading
thousands of dollars through his Paypal
account…
But for some reason someone from Paypal
(wrongly) decided what he was selling was
some sort of pyramid scheme which goes
against their terms of service…
What he was selling actually was nothing of
the sort but they shut down his account
anyway – right in the middle of his launch!
I really feel for him as he has thousands
owed to him by Paypal and he probably won’t
see a penny of it for months!
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Recommended: Fast-Cash Affiliate Video:
Simple but *powerful* system that can get
you anywhere from $500 – $2500 in a day…
…anytime you want. Watch it here:
http://www.fastcashaffiliate.com
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
Why You Should Think Twice
Now you may be thinking that you
may be in a small niche or that you
won’t be doing any big launches so
this just won’t happen to you…
But it can be surprising how fast your
business can grow, especially if you
are building a list.
Say for example you survey your list
and find they are in desperate need
of certain info they are willing to pay
for…
So you create the product and launch
it which brings in a ton of orders…
How would you feel if Paypal shut you
down when hundreds of orders start
coming in?
You see my friend who got his Paypal
account shutdown was only launching
a product to his own list.
It wasn’t one of these massive launches
where all the ‘guru’s’ copy and paste the
exact same email template and virtually the
whole market gets pitched!
No. This was a launch to his own list.
So you could use Paypal and be totally
fine, but do you really want to risk it?
Who Else Can You Use?
1) Clickbank
If you are selling info products then I would
suggest Clickbank.
They are easy to use and you will have a built
in affiliate program where they track and pay
affiliates.
I use Clickbank a lot and recommend them.
2) 2Checkout
Another popular option although I haven’t used
them myself.
http://www.2checkout.com/community
I would think seriously about who you use,
chances are you could use Paypal and
not have any problems.
But that’s what my friend thought but
it did happen to him and almost ballsed
up his product launch!
Speak soon,
Dave.
P.S. Watch the Fast-Cash affiliate video here:
http://www.fastcashaffiliate.com
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