Instant Adwords Profits Boosters
Google Adwords and Pay per Click is a GREAT
way to get targetted traffic fast.
BUT…
Here’s what you don’t hear of from those
‘Guru’s flogging their Adwords courses
With Pay Per Click you CAN’T set it and forget
it for auto-pilot profits.
The truth is you will need to spend some time
setting up properly in the beginning, tracking
stuff, plus testing and tweaking as you go along.
Testing and tracking may not sound ’sexy’
but it’s where the money is!
This is especially true where you are
paying for any type of advertising…
…because at it’s most basic level
you’ll need to know your overall
profit for a particular ad.
But when it comes to Pay Per Click
advertising you need to go even deeper…
And if you apply this to any campaigns you
already have going, you could instantly
get more profit with LESS traffic.
I want you tom pay attention to two
things:
1) Tracking Right Down To The
Keyword Level
2) Click Through Rates Of Your
Landing Pages
Let’s look at each:
1) Tracking Each keyword
When it comes to Pay Per Click advertising
you should treat each keyword that you bid on
as an individual business.
If you have campaigns which are profitable
and you are only looking to see if the campaign
as a whole is in profit…
…then you are probably leaving good
money on the table.
This is because you probably have
some keywords which are making most
of your money and a bunch of others
which are costing you money…
AKA – NOT profitable!
Once you have this data you can really ramp up
the profitable keywords and either dump or
try to optimize the unprofitable ones.
It’s a simple cocept right – just illiminate
the unprofitable keywords and you’ve instantly
boosted your profits.
But it’s amazing how many people just do not
go to the bother of tracking and tweaking
like this.
EXTRA TIP
With Adwords, when you identify an unprofitable
keyword stick it back in your campaign as a
negative keyword so your ads will never show up
for it.
HOW TO DO IT IF YOU ARE SELLING YOUR
OWN PRODUCT
Of course you can only know which individual
keywords are profitable or not if you are
tracking right to the keyword level.
Now if you are selling your own product
you can easily do this with Googles
conversion tracking if you are using Adwords.
With this you set it up and just have to stick
a bit of code on the page your customers
go to after they order.
HOW TO DO IT IF YOU ARE AN AFFILIATE
If you are able to use a tracking id
in your affiliate link then you could
do it manually by using one for each
keyword you bid on.
This is not very practical if you have
a ton of keywords as it means you would
need a seperate landing page for each one
so you can put your tracking id’s
in the link in each page!
The good news is there are a couple
of software solutions available
which will track what keywords
are responsible for your affiliate
sales.
The first one is Xtreme Conversions
I can tell you I have used this and it
works great.
To see how it works go here for the details:
http://www.davegaleonline.com/xtreme.html
Here’s another one – Affiliate Prophet
It looks like it could be a bit better
but although I have heard it’s great I
haven’t actually used it myself.
You can check it out here:
http://www.davegaleonline.com/affprophet.html
2) TRACKING LANDING PAGES
Hardly anyone ever talks about this, but have
you ever considered tracking how effective
your landing pages are?
You see when it comes to Adwords all you hear
about is the CTR (Click Through Rate) of
your ad.
In other words how many people who see your
ad divided by the number of people who
actually click on it.
But what about your landing pages?
A landing page is just the web page where
people go to after they click on your
Google ad.
I say you should also track how many
people actually click on your affiliate
links or links that go to your sales page
if you are selling your own stuff.
Why?
This will tell you how good a job your
landing page does of getting people
to click on those all important links!
For example you may have a presell or review
page. But if hardly anyone who goes there
clicks on your affiliate links then
you won’t make much money.
Without knowing this data you could
mistakenly think that whatever product
you are selling isn’t converting…
But it could be that your landing page
is doing a BAD job of getting people
to click on your links in the first place.
And if this is the case then you know
to try to improve your landing page
before testing a different offer.
HOW TO DO IT
There are plenty of ad and link trackers
to choose from.
A good free one I’ve started using is
BudURL:
With a free account you track how many
people click on specific links.
If you are using or are going to be using Adwords
or other Pay Per Click advertising then plan
to track test and tweak.
If you are not willing to do this then go find
a different way to get traffic. And that’s fine
of course.
Some people just don’t have the patience to
track and test this stuff, but it’s essential
for Adwords if you want to make the best
R.O.I for your advertising dollars!
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Get more marketing tips from Dave Gale
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