Online Marketing QnA Part 1

Tuesday, July 7th, 2009 at 2:12 pm

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This week I have answered internet marketing questions
that I have got from some readers…

Today we cover blogging

Enjoy!

Let’s get started:

Question From Tony

“You mention that ‘a backlink is just a link on someone else’s website that
points to my website’.

Would the definition of a website include a published article on
ezinearticles that points to a blogger blog – that in turn points to a
Clickbank product?

Your comments would be appreciated.

My Answer:

Tony, thank you for your question.

Yes, when you submit an article to a site like ezinearticles.com you can
use the resource box at the end of the article to link back to your site
or blog.

You can use this to get backlinks to whatever site you want to rank for,
including your blogger blog.

***

Question from Gardner Daugherty:

I would like some advice on using a blog to promote a product I’m marketing
as an affiliate.

Primarily, I’m wanting to know if I should set-up a blog about the product
I’m promoting, and if so how important is it to keep fresh content on the blog?

Or do I set-up a blog about something un-related to the product I’m promoting,
and just put a link to the product site I’m promoting at the bottom of the blog?

It seems to me that it would be pretty difficult to keep fresh content about
one product.

Thanks in advance for your help.
Gardner Daugherty

My Answer:

That’s a great question Gardner

There are two ways to do it.

Primarily you can find a niche market that already has products selling well
that you could also promote.

Then you can create a blog around that niche and promote affiliate offers
directly on the blog or funnel people from the blog to a review or presell
page for the affiliate product.

As for promoting the affiliate product or linking to a review page etc. you
can use the blogs sidebar, a link or image at the end of each post and even
a banner at the top of the blog.

But you can also create a blog around a specific product.

It would only be worth it if the product is already selling well and there is
some decent traffic related to the name of the product.

If so this can work really well.

If it is a Clickbank product then you can use Clickbanks marketplace to
determine how well it’s selling.

As for traffic you can use Googles free keyword tool and plug in the exact
product name in the keyword section and see what comes up.

If there is decent traffic with not too much competition then you can create a
blog based around the product name.

Take into account various results that come up based around the name and not
just around the exact name though.

For example you may find searches for:

‘product name + review’
‘buy product name’
‘author name product name’
‘product name by author name’ etc.

So take into account all of these related search results when checking for
the level of traffic.

I would go for ‘product name review’ and try to get that in the domain name
and funnel traffic to a review page.

You can make general posts about the niche as well as articles on the
products creator and any past products if any.